Bet365 chairman Peter Coates was also the chairman at Stoke Metropolis and in May 2012 Bet365 signed A 3-12 months contract While using the club to become shirt sponsors.[7] In April 2016, the corporation grew to become The brand new title sponsors for that club's stadium for the next six seasons, changing fellow local business the Britannia Develo

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Bet365 chairman Peter Coates was also the chairman at Stoke City As well as in May perhaps 2012 Bet365 signed a three-year agreement with the club to be shirt sponsors.[7] In April 2016, the company became the new title sponsors with the club's stadium for the subsequent 6 seasons, replacing fellow community organization the Britannia Creating Cult